Group of people having a meeting or discussion at a wooden table with notebooks and a pen, sunlight coming through windows.

Who We Are

  • Root Strategies began with a simple observation: meaningful change happens when our daily actions align with our deepest values.

    Root Strategies helps people and organizations align their daily decisions with the values that matter most. We focus on wellness, financial alignment, and sustainable living as one interconnected system.

  • We believe that change is most effective when it is:

    • Holistic. We integrate wellness, sustainability, and finance into one plan.

    • Strategic. We use data and assessments to provide clarity.

    • Long-term. We focus on habits and culture, not quick fixes.

    • Accessible. We build tools that work within busy lives.

  • You gain a partner who helps you create lasting impact.

    We combine systems thinking, behavior science, coaching methods, and sustainability experience to help you move forward with confidence.

  • Close-up of a smiling man with glasses, wearing a green shirt, in a well-lit indoor setting.

    David Winger

    FOUNDER

    I created Root Strategies because I believe the way we live, and work should reflect what we care about most. After years leading teams in wellness, operations, and coaching, I wanted to do more to support real, sustainable change for people, communities, and the systems that shape our future.

    Now, I help individuals align their habits with their goals, and I partner with schools and organizations to reduce emissions, improve efficiency, and plan for long-term impact. I bring structure, strategy, and genuine care to every conversation.

    Root Strategies is built around the idea that small, clear steps can lead to big change, and I'm here to help make that process easier and more meaningful.

    My background includes:

    Decarbonizing WI Schools Project & Paper

    MS in Sustainable Management

    LEED Green Associate

Contact us

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